Mid. Market Researcher

Job Description

1. Conduct in-depth research to identify emerging trends, market opportunities, and potential challenges in the IT & IoT industry.
2. Collect data and information regarding IT & IoT market trends, competitors, and the latest technological developments in the IT & IoT industry.
3. Analyze competitors’ strategies, pricing models, and product offerings to provide a competitive edge.
4. Gather and analyze data on customer behavior, preferences, and feedback to guide product development and marketing efforts.
5. Translate complex data into clear, actionable reports and presentations for stakeholders.
6. Collaborate with the Product, Business Development, and Management teams to provide data-driven support for business strategy planning and execution.
7. Produce detailed and concise market reports, forecasts, and recommendations.
8. Monitor the performance of existing products and strategies in the market to ensure product relevance and competitiveness.

Job Requirements

1. Graduate from Bachelor, Diploma 3, Diploma 4 degree from Economics, Marketing, Industrial Engineering, IT or other related majors.
2. Have a minimum of 1-3 years of experience as an Market Researcher or in a related field, preferably in the IT & IoT industry.
3. Proficiency in data analysis tools such as Excel, SPSS, Tableau, or Power BI.
4. Familiarity with market research platforms and survey tools (Qualtrics, Google Forms, or etc).
5. Strong ability to analyze and interpret quantitative and qualitative data.
6. Ability to present complex findings in a clear and compelling manner to non-technical audiences.
7. Previous experience conducting competitive and market analysis in the tech industry is a plus.
8. Knowledge of IT & IoT industry terminologies, market and trends.