Sr. Marketing Manager

Job Description 

1. Develop and execute comprehensive marketing strategies to drive brand awareness, lead generation, and revenue growth.
2. Analyze market trends, customer needs, and competitive landscapes to identify opportunities and create targeted campaigns.
3. Lead and mentor the marketing team, ensuring alignment with company objectives and professional growth.
4. Collaborate with cross-functional teams, including product manager, sales, and project managers, to align marketing efforts with business goals.
5. Plan and implement online and offline marketing initiatives, including digital ads, SEO, email marketing, events, trade shows, and content marketing.
6. Create sales enablement tools, such as presentations, brochures, and case studies, to support the sales team.
7. Implement performance tracking tools and analyze metrics to measure the effectiveness of marketing campaigns.
8. Prepare and manage the marketing budget, ensuring optimal allocation of resources to achieve maximum ROI.
9. Identify challenges and propose creative, data-driven solutions to improve marketing performance.

Job Requirements 

1. Graduate from Bachelor, Diploma 3, Diploma 4 degree from Information Technology, Business, Marketing, or other related majors. 
2. Have a minimum of 3 years of experience as an Marketing Manager, proficient in a managerial capacity.
3. Proven track record of managing and executing successful marketing campaigns, preferably in the IT or IoT industry.
4. Familiarity with IoT and IT product marketing, including an understanding of product positioning and go-to-market strategies.
5. Strong knowledge of digital marketing strategies, tools, and platforms, including SEO, SEM, social media, and analytics.
6. Expertise in offline marketing activities, such as events, partnerships, and print media campaigns.
7. Proficiency in marketing automation tools (HubSpot, Marketo) and analytics tools (Google Analytics).
8. Excellent verbal and written communication skills in English is a plus.